The context I've heard this most in, is with respect to AA and spirituality. They kept telling me to try praying until I came to believe in it, and as an avowed atheist this was a major turnoff.

I do find it somewhat helpful to think of is when it comes to my social phobia and going to events. I go and force myself to socialize while pretending to feel confident when i really just want to curl up into a little ball and disappear, and to an extent it works - with time, the social situation becomes a little more comfortable.

So for me, it all depends on the context it's used in.

splitimage