Interesting question. I am very careful with handing out my own reviews. We covered already some of this in another forum (3 out of 5 stars to me is what was expected, 4 and 5 need to stand out). So I don't have a lot of faith in reviews to begin with. It is so easy to submit false positive and false negative reviews. I do however pay attention to those reviews that mention specific features and benefits, and advantages disadvantages. If these reviews answer a question I have then I will take closer notice. Simply stating a product or service was 'good' or 'bad' means nothing for me. Tell me why and offer the reason or example. For example, I read a mixed review on a tent once and bought it despite the review that called it "no bouncy castle". It met all the other requirements as per the reviews that addressed them, I just knew enough that it wouldn't stand up to unruly children - which I don't have. It ended up being a great buy and I saved a great deal of money.