I'm not event kidding, she sent me a pitch document with the wrong name of the disease area. When I politely corrected it, she told me she got it from some articles she read online about it. My thought instantly was "we've published 100 research articles in peer reviewed journals on this. Did you read any of those? Did you look at what it's called on our website?"

My boss had done this self recorded intro video that was authentic and open and warm and inviting. They pushed us to reshoot it. And they directed it. And they made her look terrible. And I dont know how you do that. This woman is the expert in the field. The expert. Nationally and internationally. And she is lovely and authentic and warm. They over directed her and made her look like a novice.

I need to put my foot down. Honestly if I say flat out "we're wasting money..let's cut our losses. We've learned a few things, that's great. Let's move on" i think they all listen.

It's costing us more staff time to work with them than what we are getting out of it.